Or how to turn a random idea into a Value Proposition.
Yes I know the title “How to sell OT” may have been unpleasant for some of you, but it just fitted on the webpage title!
This guide is the result of many many coaching sessions with OT and teaching/workshops sessions with OT, looking at turning their ideas into a business or project. For many, its not about using the word OT at all, it might be looking at how OT would help a particular client group or problem. For others selling the OT concept is firmly at the front of their plans.
I have argued for years that trying to sell OT, as you and I would describe it, is not an easy thing to do.
Yes, there’s that word again “sell”. I use this loosely as many of you might want to start a charity, social enterprise or other type of project, but at the heart of all of this, we have to show why our services and products are worth investing in, be it an individual person buying or a commissioning team.
… and you get a discount on a business planning course what dovetails with this guide, should you fancy that too!
(NB It is likely that this guide will shift, change and be upgraded over time, so if this happens, you will be sent the new and improved version! Lesson #1 this is an emergent process Lesson #2 let go of perfectionism)
I HAVE AN IDEA
I want to do something different with my OT skills
I want to start my own OT business
This thing is based on OT, but won’t be called OT
What do I do with it next?
I have an idea for a product but don’t know if it’s any good… how should I develop it?
How do I sell “OT” and what it does?
How do I know that what I have to offer is wanted, needed and is of value?
How do I prove and communicate its value?
Having worked with many OTs, OT students and OT business owners over the last 9 years, these questions frequently come up. Indeed in my own business I still grapple with them.
These are good questions and ones that entrepreneurs and business owners ponder at the start of a business and as new products and ideas surface. They are also useful questions when we start to communicate and market our business in the world and are central to running an ethical, sustainable and profitable business.
This e-book is specifically aimed at Occupational Therapists because as OTs we have something unique to offer “enabling occupation, participation and inclusion – the business of being a human doing”.